Emeril- This video uses the propagnada technique of testimonial. Emeril is a big name that most people recognize him and would listen to what he has to say. It also uses the fallacy of half truths. This is used when Emeril tells how he is hurt by the oil spill and believes we are doing the best to solve the problem.
Athletes-Transfer is used to create a good image for BP. It allows the company to look like they are proAmerica or truly American, which fosters patriotism in viewers. The fallacy used in the ads are appeal to ignorance. Most people don't actually know if the conditions in the gulf have improved or not but the way the ad plays that the athletes are overcoming sturggles.
BP- This comerical uses the proganda technique of cardstacking. They use the facts that the gulf is better now because the Gulf tourism is better now than it was in the past.The fallacy used is cofusion of correlation vs causation, BP is trying to make it seem as though they created what all
these tourists are coming for when in reality they actually destroyed a lot of it because of
the oil spill.
